Prada is stepping back into men’s perfumery with a bold move Paradigme, a fragrance that flips tradition on its head. Instead of following the usual path of bright top notes leading into heavier bases, it starts deep with warm resins and woods before surprising you with fresh green bursts of geranium and bergamot. Even the bottle breaks from the typical navy blues of men’s colognes, opting for sharp green tones that feel modern and intentional.
What makes this launch even more interesting is how it connects to a larger shift in luxury. Prada isn’t just selling a scent, it’s using storytelling, design, and technology to speak to a new generation of men who are tired of stereotypes.
Tom Holland, the face of Paradigme, embodies this idea of fluid masculinity confident but approachable, strong yet vulnerable. It feels less like an ad and more like an invitation to rethink how fragrance can reflect identity. In a way,
Paradigme shows us that luxury today isn’t about fitting into old codes it’s about rewriting them, and technology is giving brands the tools to do it in more creative and personal ways.
